Our Story

The Birth of WubbaNub

They say “necessity is the mother of invention” and for Carla Schneider, it was an absolute necessity that she soothe her infant baby on their first vacation as a family. What was supposed to be a relatively relaxing, blissful time was replaced with non-stop fussing and crying. After days of the ever-persistent “missing pacifier syndrome”, Carla knew she needed to take matters into her own hands. She found the hotel sewing kit and took her baby’s favorite soft plush toy and sewed the pacifier right onto it. Thus, a happy ending for the Schneider family’s vacation and the birth of the first WubbaNub!

The Luv for WubbaNub

Although pacifiers have been a family staple for hundreds of years, Carla’s patented concept turned out to be a truly innovative improvement. Moms recognized the peaceful tranquility their children received and spread the word along to others. The pacifier is made of medical grade silicone and BPA free. The soft plush portion provides comfort to the touch and makes it so much easier for the baby’s little hands to grasp and manipulate the pacifier them self. Which means fewer bouncing, rolling and lost pacifiers and less rooting around in the stroller or bag to find the pacifier.

Today, WubbaNub brand products are sold in fine children’s boutiques, Department stores and Toy stores across the nation, as well as select on-line boutiques. WubbaNub has created a reputation in the parenting and children’s industry for being dedicated to nurturing babies in the safest, healthiest way possible.

Over the last decade, well over half a million WubbaNubs have been sold, converting a majority into die-hard fans because once you go Wub, everything else is just a pacifier. Even though Carla’s children are not WubbaNub users anymore, her core philosophy to create products that she would feel safe giving them still holds true. WubbaNub strives to surpass the strictest of codes and governmental regulations that ensure it is offering the best and safest WubbaNub products possible.