Designed for babies ages 0-6 months that are not teething

    Welcome Baby Bullseye

    WubbaNub welcomes Target’s iconic Bull Terrier, Baby Bullseye, to the family.


    Spring Collection

    Perfect for baby gifting

Designed for babies ages 0-6 months that are not teething

the WubbaNub Story

They say that necessity is the mother of invention, and here at WubbaNub, we couldn't agree more. On a family vacation, Mompreneuer Carla Schneider was desperate to soothe her newborn son, who would fuss whenever his pacifier went missing. In an aha moment, she took a hotel sewing kit and a plush toy and created what is now, over 20 years later, an extremely successful invention called The WubbaNub.

WubbaNub Giraffe

WubbaNub Pacifier

Head and shoulders above the rest, our WubbaNub Giraffe is sure to bring delight to the entire family.

Lovey Monkey

WubbaNub Lovey

Designed with an ultra-soft plush for the cozies and playful rattle for the giggles, WubbaNub Monkey Lovey is the perfect companion that your baby will Wub!

in the Spotlight

Detachable Brown Puppy

Wide-eyed, curious, and clumsily cute, Detachable Brown Puppy loves being your baby's best friend.

Brown Puppy Lovey

Brown Puppy Lovey is the familiar first friend that pairs perfectly with his WubbaNub counterpart.


Inspired by our CEO Carla’s older sister’s very own favorite plush from childhood.

Tan Reindeer

This little limited-edition reindeer joins his classic reindeer brother for some holiday fun.

MLB Collection

Baseball season is back starting April 7th. Featuring your favorite teams for the littlest baseball fans.

Lovey and WubbaNub

The Detachable Collection

Peruse our top selling Detachable Collection now!

WubbaNub Polar Bear

Seasonal Collection

Snuggle up for winter with our Seasonal Collection.

WubbaNub Polar Bear

Raising Awareness for Congenital Heart Defects

We're committed to support CHD awareness and research through the creation of our Heart Warrior Collection.

Baby with WubbaNub

  • As a NICU nurse, I love this product for our babies! A lot of babies in our unit have a hard time keeping the pacifier in their mouth and these are amazing to help little ones, especially the ones who are just learning how to eat.

  • Best invention ever! My son loves these... he is 2 months old and we never lose them because of the cute stuffed animal attached!


    Singature Larissa - Mom & Online Shopper

  • I LOVE WubbaNubs! We have the monkey, elephant, lion, reindeer, cat and giraffe. It's so much easier to keep track of these than a regular pacie. Plus, it is a lot easier for our son to hold onto it. I'll probably include a Wubbanub in every gift I give at a baby shower from now on.

  • My Grandson, Bryson, was born with a Gastroschysis and required surgery immediately after birth. He was hooked up to a ventilator, stomach pump, had a central line placed for nourishment, etc. Once the ventilator was removed, he was able to cry and take a pacifier. This product was a life saver! The nurses don't have time to stand and hold pacifiers in the baby's mouths all night, and Bryson was able to keep his intact for long periods of time, allowing him to sleep longer periods of time. The nurses were amazed! They had never seen or heard of a Wubbanub! They kept wishing for more so they could give them to the other critically ill babies!

  • This is a lifesaver, especially during the newborn stages. It keeps the pacifier in place and keeps you from searching for lost pacifiers!

Read More

the WubbaNub Blog

Put Your Own Spin On Our WubbaNub Characters!

We love our characters and a good art project. So we figured why not combine those two passions and make something to let our customers show off how they see the characters. Y...


Safe Ways to Help Out in Your Community

No matter what the ups and downs of the last year, we’ve been overwhelmed by the outpouring of support we see from neighbors all around the country. Some are the kind of...


The Spring 2021 WubbaNub Fashion Edit

There’s a lot to love about spring. Sunnier days, bluer skies, blooming flowers…and fashion, of course! Like a butterfly emerging from a cocoon, we’re getting ready to s...