Recommended age of use: 0-6 months and/or babies without teeth

    The Monster Squad is here!

    Get in the spooky spirit with the newest, monstrously adorable members of our Monster Squad Collection, Green Monster and Blue Monster!


    Sheldon Turtle is here!

    From ocean-side to nursery, this newly named sea turtle will make a splash!

    Sky’s the Limit

    Meet Ladybug

    Tiny but mighty, Ladybug doesn’t let her size stop her from letting her biggest dreams take flight.


    WubbaNub by Jimmy Fallon

    We've teamed up with NBC's “The Tonight Show” host Jimmy Fallon to create a special edition collection inspired by characters from his best selling books. Available now!


    Safety First, Always!

    Family is everything. We constantly plan, test, and create with yours in mind.


    More to Love-y!

    Made from ultra-soft material, WubbaNub loveys make the perfect cuddle companion

Recommended age of use: 0-6 months and/or babies without teeth

the WubbaNub Story

They say that necessity is the mother of invention, and here at WubbaNub, we couldn't agree more. On a family vacation, Mompreneuer Carla Schneider was desperate to soothe her newborn son, who would fuss whenever his pacifier went missing. In an aha moment, she took a hotel sewing kit and a plush toy and created what is now, 20 years later, an extremely successful invention called The WubbaNub.

WubbaNub Giraffe

WubbaNub Pacifier

Head and shoulders above the rest, our WubbaNub Giraffe is sure to bring delight to the entire family.

Lovey Monkey

WubbaNub Lovey

Designed with an ultra-soft plush for the cozies and playful rattle for the giggles, WubbaNub Monkey Lovey is the perfect companion that your baby will Wub!

in the Spotlight


Inspired by our Founder and CEO Carla’s very own fur-baby, Buddy—affectionately known as “Budster”

Doodle Doo

Why did Doodle Doo cross the road? To say howdy-doodle-doo to his WubbaNub friends!

Bunbun Bunny

Inspired by our CEO Carla’s older sister’s very own favorite plush from childhood.


Mackie, also formally known as MacTavish, joins our Limited Collection in celebration of our 20th year.

Available Now

MLB Collection

Baseball season returns on July 23rd. Featuring your favorite teams for the littlest baseball fans.

Lovey and WubbaNub

WubbaNub Online is here!

Peruse our top sellers, limited-edition characters, themed collections and gift sets now.


Shop Award-Winning MLB™ Collection

Recent winner of the National Parenting Center Seal of Approval


Raising Awareness for Congenital Heart Defects

We're committed to support CHD awareness and research through the creation of our Heart Warrior Collection.

Baby with WubbaNub

  • As a NICU nurse, I love this product for our babies! A lot of babies in our unit have a hard time keeping the pacifier in their mouth and these are amazing to help little ones, especially the ones who are just learning how to eat.

  • Best invention ever! My son loves these... he is 2 months old and we never lose them because of the cute stuffed animal attached!


    Singature Larissa - Mom & Online Shopper

  • I LOVE WubbaNubs! We have the monkey, elephant, lion, reindeer, cat and giraffe. It's so much easier to keep track of these than a regular pacie. Plus, it is a lot easier for our son to hold onto it. I'll probably include a Wubbanub in every gift I give at a baby shower from now on.

  • My Grandson, Bryson, was born with a Gastroschysis and required surgery immediately after birth. He was hooked up to a ventilator, stomach pump, had a central line placed for nourishment, etc. Once the ventilator was removed, he was able to cry and take a pacifier. This product was a life saver! The nurses don't have time to stand and hold pacifiers in the baby's mouths all night, and Bryson was able to keep his intact for long periods of time, allowing him to sleep longer periods of time. The nurses were amazed! They had never seen or heard of a Wubbanub! They kept wishing for more so they could give them to the other critically ill babies!

  • This is a lifesaver, especially during the newborn stages. It keeps the pacifier in place and keeps you from searching for lost pacifiers!

Read More

the WubbaNub Blog

Safe Ways to Help Out in Your Community

No matter what the ups and downs of the last year, we’ve been overwhelmed by the outpouring of support we see from neighbors all around the country. Some are the kind of...


The Spring 2021 WubbaNub Fashion Edit

There’s a lot to love about spring. Sunnier days, bluer skies, blooming flowers…and fashion, of course! Like a butterfly emerging from a cocoon, we’re getting ready to s...


Book Wub: Black History Month

This month we’re celebrating Black History with our top five reads from some of our favorite black children’s authors. Discover a new book to wub from our kid-approved sel...

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Happy (belated) National Dog Day to our favorite fur babies! ️