Designed for babies ages 0-6 months that are not teething

WubbaNub Baby Bullseye

WubbaNub welcomes Target’s iconic Bull Terrier, Baby Bullseye, to the family.


WubbaNub Baby Bullseye Waitlist

Welcome your little one into the Target family with the exclusive Baby Bullseye WubbaNub, available only at Target. This plush pacifier features the iconic white Bull Terrier with red Target Bullseye markings, making it the perfect companion for your tiniest shopping buddy.

Designed for maximum comfort and self-soothing, WubbaNub plush pacifier stays close and easily within reach of your baby. Enjoy 2x the self-soothing benefits, as this award-winning WubbaNub brand, trusted for over 25 years and used in NICU units, accompanies your baby from deal discovery to point of purchase and beyond.

Choose the exclusive Baby Bullseye WubbaNub soother to delight your newest Target super fan.



The Bullseye Design is a trademark of Target Brands, Inc. Ⓓ 2022, CA Industrial Design Reg. No. 198993, Trebco, LLC.

About WubbaNub

Developed in 1999, WubbaNub is the original pacifier plush combination invented by mompreneuer, Carla Schneider. A special education teacher with a passion for improving children’s lives, she advertently created the first WubbaNub while trying to soothe her crying infant.

WubbaNub Pacifiers are super cute and a cult favorite but it is the unseen aspects that families love.

They are easy to clean, the design helps the pacifier stay near the baby’s mouth… and…best of all…the plush attachment allows it to remain close and easily positioned by baby offering twice the soothing.

The pacifiers are made of 100% silicone and are BPA, PVC, latex & phthalate free.

Although pacifiers have been a family staple for many years, Carla’s patented concept turned out to be a truly innovative improvement. Families recognized the peaceful tranquility their little ones received and spread the word to others. The company’s core philosophy of creating products that are safe enough to give to their own children still stands true. Since its creation, WubbaNub has created a reputation in the parenting and children’s industry for being dedicated to nurturing babies. The WubbaNub© brand surpasses the strictest government regulations to ensure it is offering quality and safe children’s products.

WubbaNub remains family-owned and operated and proudly partners with hundreds of hospitals and nonprofit organizations across the country.


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