Get ready to be inspired because these new mompreneurs are about to take the business world by storm. They’ve found a niche and gone after their dreams with game-changing products. Here’s a list of three we’re keeping an eye on for their ability to bring something truly novel and truly important to the mother-driven market.

Drew Barrymore

With a brand mantra of “Love the Way You Look,” the famous mom’s company, Flower Beauty, is on the rise. Affordable beauty products that empower, incite fun and speak to individual beauty is what Flower is all about. Plus, we obviously admire the adorable face behind it. If you haven’t heard of it before, it’s because the line just recently launched an ecommerce site. And there’s more; Flower will be carried by ULTA Beauty stores starting in February. Congrats Drew!

Claire Ginn

Established just back in 2017, Ginn’s Moonjax is taking off. Claire Ginn, the founder, saw a space in the teether market after realizing that most teethers were awkwardly designed for little hands and mouths. She then vowed to create a pure, safe device to help babies cope with teething, one that is described as being made from 100% medical-grade silicone and dishwasher safe. Nice work.

Parul Dras

Also launched in 2017, Janam Maternity, is quite revolutionary in the fact that it sells maternity saris with a trademark “two-step approach.” Parul, a mother of two and former lawyer, was determined to make South Asian ethnic fashions more comfortable, and guess what the response has been huge. Her ecommerce site is up and running and she even has a special nursing sari blouse. She’s pretty much thought of it all.