Last but not least, our third contender for the “Wubbabration” Cake Bake is Hardcore Sweet in Watertown, Connecticut. Hardcore Sweet designs cakes and cupcakes to coordinate with any theme and colors with all the special details for any event. Hardcore Sweet owners Jeremy and Nicole Braddock won a 2013 episode of the Food Network’s “Cupcake Wars”, they have also been featured on the Cooking Channel’s “Sugar Showdown” and in Revolver Magazine. To keep up with high -demand, Hardcore Sweet has a “Hardcore” crew!

Meet the team:

​Mamie- Head Baker

Dana- Cheesecake Queen, Decorator

Jamzz- Head Cake Decorator, Frosting Machine

Britt- Baker

Tara- Decorator

Larry- Front End Help, Truck Driver

Hannah- Front End Help

Matt-Truck Driver

We had the chance to sit down with the Hardcore Crew, here is what they said!


  • What was your inspiration for the “Wubbabration” Cake Bake?

Your product and growth throughout 20 years. It is so inspirational to see how many awards you have gotten and recognition as a small business.

  • What excited you about this task? 

The chance to create a cake for a Women created and owned company! #GirlBoss

  • How long did this creation take?

Approximately 16 hours!

  • What flavor cake did you choose for your creation?

Three cakes equal three different options! We chose funfetti of course- it’s a PARTY, chocolate chip which is a great seller, and vanilla with a raspberry mousse. 

  • What made you want to open a bakery?

Growing up with my grandmother and baking with her made me love doing what I do every day. I fell in love with baking because of her. Many of our recipes are hers.

  • How do you design your cakes?

Research the website, and history to see what would create the best design. We like to do sketches first and take inspiration from colors, cake decorating styles that are trending and look for a personal touch any way we can.

  • Do you have any baking tips you can share? 

Always bake from scratch! Practice makes perfect- it’s all about trial and error. Baking is a science- there is no guessing when baking. Most importantly, never be afraid to take chances when it comes to flavor combinations and decorating style! 



Check out some of their past work!


Hardcore Sweet


We cannot wait for you to see Hardcore Sweet’s work!
Remember all the cakes will be unveiled on Friday, and we promise you will not want to miss it!